It may be the name of the category, the product, the article’s title, etc. The most common place where users expect to find breadcrumbs and where they work effectively as a part of the general layout is above the H1 heading. Instead, they support and amplify primary navigation. They shouldn’t be seen and used as a replacement for global navigation, usually found in the website header or menu. The key rule of thumb for breadcrumbs is using them as an addition to major navigation. ![]() Don’t use breadcrumbs as the primary navigation Bear in mind that none of these practices is a cure-all to apply for any website: the examples below show you how different products approach this navigation element to cover their priorities. Here’s a bunch of UX design tips and practices that can help to master breadcrumbs as a supportive and handy element of web navigation. Minimalist product page by tubik for an e-commerce website uses breadcrumbs to follow the typical mental model users expect and help them with quick navigation. What’s more, it’s an effective way of engagement for the users directed to a particular landing page: seeing it as a part of the bigger structure shown via breadcrumbs, users can get interested in jumping to other pages and seeing more.
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